Introduction
This project involves collaboration with a student, an Art Director from Humber’s Advertising & Graphic Design program who serves as a client, to create an Advertising Campaign focusing on Billboard, Print Magazine, and Web Banner layouts. They provided us with a project brief and their expectation, "Be in Your Own Bubble."
My Role
In this project, I served as a photographer and graphic designer, tasked with producing the required layouts based on the client's specifications.
Process of Work
To align with the client's theme "Be in Your Own Bubble," I experimented with various compositions involving the model, a bubble, and an image of sound quality. During this process, I realized that high-quality sound could be effectively represented as a wave, and the bubble could be replaced by an outer glow to symbolize "Your Own Space/Universe." I discussed and reviewed the tagline with my teammate, and we decided on "Create Your Own Universe."
The Most Challenge
I tested with different colours for the AirPods Max and found that the silver colour highlighted the image the most. I aimed to convey that when customers wear the AirPods Max, they can create their universe and enjoy their music in their own space.
Enhancements
To increase the blur during the movement on the left-hand-side image, and showcase the model on the right-hand-side by changing his clothing to white, emphasizing his space. Furthermore, transition the model from silhouetted to a clear image so the public can recognize that the person on the left-hand side is the same as the one on the right-hand side.
Final Works
Disclaimer: It is a personal project and not commissioned by any specific client. The design is purely a creative effort and is not corresponding with any organization.
